“I don’t know what that’s about. But yeah, this is great time to take a fresh look at improvements for workers and for the world too,” Wanda Cleanworld opined.
“No kidding! These past few years have highlighted tons of social inequity and environmental issues that need work,” Justice Phorral mused. “Seems like there must be some kind of system that would improve all these issues, something that builds prosperity at the same time,” Justice concluded as Barkeep Benny arrived with their second round of drinks.
Benny had been catching snippets of their conversation as he tended to other patrons. “Here you go,” Benny Fitz-Forral smiled. “I couldn’t help overhearing part of your conversation. Boy, have you come to the right place! Did you noticed the B-Corp logo as you came in?” he smiled.
“Yeah, what’s with the 3-P stuff that was listed underneath it?” Justice asked.
Benny grinned and gave them the scoop. He explained that Aslan was proud to be a certified Benefit Corp company. B-Corp companies have “triple bottom lines” meaning that company gains are measured with equal importance in Profits, People and Planet. They’re unlike most corporations whose sole purpose is to generate profits for their shareholders. Instead, B-Corps (www.bcorporation.net) strive for: long-term value over short-term profits, a healthy future over immediate gains, good for all over good for a select few, justice over inequity, environmental regeneration instead of endless resource extraction – Profit, People and Planet.
“And this isn’t just some pie-in-the-sky ideal. There are already over 6,000 B-Corps in 80 countries and in over 150 industries worldwide benefiting hundreds of thousands of workers. As you see, even a brewpub can become a B-Corp,” Benny beamed.
“Corporations minding their 3 Ps; my big sister would love it!” Justice exclaimed. Wanda agreed. “What a great idea! Good for people, good for the planet and good for shareholders. And it’s already making a difference right here on the only home we’ll ever know where we’re all forever… Earthbound.”