Barkeep Benny brought them a couple of brews and kept catching snippets of their conversation as he tended to other patrons. “Another new year!” Wanda exclaimed. “A great time to take a fresh look at things like how to do a better job caring for our environment,” Wanda Cleanworld opined.
“No kidding,” her friend replied. “Not only that, but these past few years have highlighted tons of social inequity issues that need addressing too,” Justice Phorral mused. “Seems like there must be some kind of system that would improve all these issues, something that builds prosperity at the same time,” Justice concluded as Benny arrive with their second round of drinks.
“Here you go,” Benny Fitz-Forral smiled. “I couldn’t help overhearing. Boy, have you come to the right place! Did you noticed the B-Corp logo as you came in?” he asked. “Yeah, what’s with the 3-P stuff that was listed underneath it?” Justice replied.
Benny grinned and gave them the scoop. He explained that Aslan was proud to be a certified Benefit Corp company. B-Corp companies have “triple bottom lines” meaning that company gains are measured with equal importance in Profits, People and Planet. They’re unlike most corporations whose sole purpose is to generate profits for their shareholders. Instead, B-Corps (www.bcorporation.net) strive for: long-term value over short-term profits, a healthy future over immediate gains, good for all over good for a select few, justice over inequity, environmental regeneration over endless resource extraction and finally, people and planet as well as financial profit.
“And this isn’t just some pie-in-the-sky ideal. There are already almost 4,500 B-Corps in 77 countries worldwide benefitting hundreds of thousands of workers. As you see, even a brewpub can become a B-Corp,” Benny beamed.
“Corporations minding their 3 Ps; my big sister would love it!” Justice exclaimed. Wanda agreed. “What a great idea! Good for people, good for the planet and good for shareholders. And it’s already making a difference right here on the only home we’ll ever know where we’re all forever… Earthbound.”